VI Labs

VI Labs needed a clearer and more unified digital language. The existing website felt overly playful and visually inconsistent, making it difficult to communicate the depth and sophistication of the technology.

A cleaner, more technical design direction was developed, inspired by the precision and confidence of brands such as Palantir. Complex concepts were translated into structured visual graphics, creating a sharper digital experience that positions VI Labs as a serious technology company rather than a marketing-led brand.

INDUSTRY

Enterprise AI

SERVICE TYPE

Website strategy · Website design · Visual systems · Motion graphics

YEAR

2023

TIMELINE

12 weeks

A VI Labs presentation: helping health enterprises with powerful data and AI
The VI Labs brand mark rendered as a wireframe
A VI Labs population data map
VI Labs diagram of partner and first-party data
The VI Labs team page
A VI Labs product page on dark
A VI Labs news page announcing an acquisition
The VI Labs 404 page on a phone
A VI Labs case study with member growth and cost-per-acquisition results
The word “Airfleet” in a black, cursive-style logo font.