# Sett

_Last updated: 2026-10-11_

Sett, an AI and mobile gaming company, received a scaled brand system and expanded digital presence across website properties including resources, podcasts, careers, product, and technology pages completed in a 6-week partnership.

## Project Overview

Sett had an established brand identity that required evolution into a more flexible and bold digital system. The objective was to position Sett as a category-defining competitor in AI-driven creative performance for mobile gaming. Through ongoing collaboration, the brand system was implemented across multiple experience tiers, each combining art direction, illustration, 3D, motion, and development to convey distinct narratives while maintaining brand consistency.

## Services Delivered

The engagement encompassed brand implementation, website strategy, website design, illustration, and motion design. These services spanned resource pages, podcast properties, careers sections, product documentation, technology pages, and use-case content.

## Project Details

| Attribute | Value |
|-----------|-------|
| Industry | AI / Mobile Gaming / Creative Performance |
| Service Type | Brand implementation, Website strategy, Website design, Illustration, Motion design |
| Year | 2025 |
| Timeline | 6 weeks |

## Outcome

The expanded digital presence established Sett with greater visual confidence and technical depth across its online properties, aligning the brand system's flexibility and boldness with the company's competitive ambitions in the creative performance category.